Strategy & Planning

a. Business Strategy

We are concerned more with how a business competes successfully in a particular market. It concerns strategic decisions about choice of products, meeting needs of customers, gaining advantage over competitors, exploiting or creating new opportunities etc.

b. Market Feasibility study

Market feasibility study comprises of complete profile of the market (current market size of the product, potential size of the market, demand, supply etc), pros and cons of the product in a particular location, product applications in various fields, current competitors (including product & services, market share, current customers, positioning and promotion strategies, partnerships / alliances / distributors / SWOT), Potential competitors, market trends etc.

c. Market entry strategy

choosing the best way to enter a market is no simple task. There is no single strategy to fit all companies, products and markets. Broadway provides exclusive strategies for the entry in the market based on the customer’s requirement by developing relevant macro-economic information on regional and country markets, assessing the target market and its prospects, analyzing future technological and commercial threats, evaluating the existing supply situation and competitive environment, identifying and evaluating opportunities/prospects for a new supplier.


"We also provide a lot of services with our consulting group that allow people to take maximum advantage of the Net economy. " - Jim Barksdale
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